One of the things we get asked about all the time is our name. Why is the name of our brand Dog/Dog/Squirrel? Well, the answer is as simple as it is silly.
You see, in the early days of DDS, back in March of 2017 we had just decided that we wanted to start this company and had our mission in front of us: to make unique LGBT+ inspired dog shirts like no one had ever seen before. We wanted people to look at our shirts and smile. And smile even more when they saw the shirt on their own dog(s).
Shortly after we found a great manufacturer in the US, bought a cutting machine and a pressing machine, got some designs made and rented a small office space in Columbus, OH. We were ready to open for business. Except for one little thing. The name of the company.
We wanted to be a little different. We wanted our name to reflect the uniqueness of our shirts, but also subtly represent our mission. We came up with "The Dog Squirrel". Yes, we know. It was bad. But why Squirrel? Because we love them. And dogs love them. And as some of you know, it's slang for drag queen (hiding their nuts). But it didn't sound right.
To make a long story short, we pondered back and forth until we landed on Dog/Dog/Squirrel. Yes, it's a little weird. But we love weird. And we'd love for you to join our community and celebrate our weirdness, diversity and unconditional love for our furry family.
Thomas B. H.